SEO is the process of implementing a strategy that registers properties, improves technology, adds relevancy, and manages topical authority with the goal of improving the positioning within a variety of search result types.  With the increased popularity of property types and search mediums, this definition has expanded over the years.  Staying on top of the opportunities and understanding the solutions is key to managing your online presence.

What can SEO help with?

• Traditional organic web search
• Local search directories
• International search
• Mobile user search
• App store optimization
• Image search optimization
• Video search optimization
• Search reputation management

How does it work?

In its various formats, SEO will work in a variety of ways.  For example, traditional organic web search requires tweaks to the website technology, user experience, and information architecture, improvement of on-page ranking factors and structured data, and increased in link authority and social media presence.  At the same time, Video search optimization requires creation of specific website elements such as a video XML sitemaps, video captions and translation services, and registration on video directories and search sites.  There is no one size fits all solution.  Rank.Works will customize every engagement to the specific needs of the client.